Methodology

This research was conducted on behalf of Considered Content by Censuswide in December 2021 and January 2022.

The buyer survey covered 150 B2B buyers from medium and large businesses in multiple sectors (89 work for companies with 250-999 employees, 61 work for companies with 1,000+ employees). Respondents are all involved in making company purchase decisions about software, equipment, services and suppliers.

The survey of marketers covered 150 in-house B2B marketers working for medium and large businesses (78 work for companies with 250-999 employees, 72 work for companies with 1,000+ employees). Respondents are director-level or senior marketing managers only.